Prime Highlights
- Dubai’s brand value surpassed $272 billion, helping the emirate secure the 5th spot globally among the world’s strongest place brands.
- Digital Dubai contributed AED31 billion ($8.5 billion) to the emirate’s brand value and played a key role in boosting its global competitiveness.
Key Facts
- Dubai’s City Brand Strength Index reached 86/100, with Digital Dubai adding 9 points to the score.
- Digital Dubai earned an AA+ rating and scored 4/10 for both trust and reputation among residents and businesses.
Background
A new Brand Finance study has placed Dubai among the world’s top five place brands, valuing the emirate at AED1 trillion ($272.3 billion), with Digital Dubai singled out as the force that pushed the city from seventh to fifth place in the global rankings.
Digital Dubai contributed around AED31 billion ($8.5 billion) to the emirate’s total brand value and helped lift its City Brand Strength Index score to 86 out of 100.
It also earned an AA+ institutional brand rating, putting it among the top digital government bodies in the world.
The study found that Digital Dubai scored 92% on brand familiarity. It earned 8.4 out of 10 for both trust and reputation among residents and businesses, a sign of strong public confidence in what the authority delivers.
Scores of 8.1 out of 10 for Benefit of Doubt and 7.9 out of 10 for Engagement pointed to equally broad support across the city’s digital environment.
The report went further than measuring service delivery. It found that Digital Dubai actively shapes how the world sees the emirate, building its name as a hub for startups and innovation, cutting through bureaucracy and making it easier to do business. These qualities help Dubai draw in investors, companies and skilled professionals from around the world.
Hamad Obaid Al Mansoori, Director General of Digital Dubai, said the digital ecosystem has become a core part of life in the emirate, one that drives trust and keeps lifting Dubai’s appeal on the world stage.
Brand Finance Chairman and Chief Executive David Haigh said the results make clear that solid digital infrastructure now drives how cities are seen and how well they compete globally. The study gathered responses from around 5,000 participants.
