Vittorio Fico transforms global supply chains into intelligent, adaptive ecosystems where technology and human insight converge. As L’Oréal’s Supply Chain Director for MENA, he champions agility, sustainability, and innovation, turning complexity into opportunity, empowering teams, and shaping resilient, future-ready operations that connect products, people, and progress worldwide.
Imagine a world where every product is a storyteller, telling the tale of the journey from the creation of the product to the human connection at the end. The story of a product from the moment it is made to the moment it is consumed is an invisible network of sorts; a perfectly-tuned orchestra of movements that affect each other
The Arabian Peninsula is on its way to a major change of kind. This change is mostly driven by the revolutionary concepts that were proposed to the economy for branching
