Prime Highlights :
- Dubai’s DET signs a strategic agreement with Julius Baer to draw global investors and family offices to the emirate.
- DIFC family-related entities climb 61% annually to 1,289 by end-2025, reflecting Dubai’s growing wealth hub status.
Key Facts :
- Julius Baer holds 547 billion Swiss francs across 25-plus countries.
- Dubai posts 5.4% GDP growth in 2025, tops global Greenfield FDI rankings.
Background :
Dubai’s Department of Economy and Tourism signed a strategic agreement with Swiss wealth manager Julius Baer to pull on the bank’s global network and draw international investors, business owners, and family offices toward Dubai.
The deal points to Dubai’s growing pull among global investors, family offices, and private clients looking for stability, connectivity, and access to regional and international opportunities. It backs up the emirate’s status as a top spot for private wealth and long-term capital, matching goals set out in the Dubai Economic Agenda D33.
Hadi Badri, who heads the Dubai Economic Development Corporation, said Dubai’s rise as a wealth and investment hub comes down to steady policy and long-range planning. He said the Julius Baer tie-up helps turn investor interest into real outcomes on the ground.
Rahul Malhotra, who leads Emerging Markets at Julius Baer, said Dubai earned its name as a leading wealth hub over the bank’s two decades there. He pointed to steady client interest even as global conditions grow more complex.
Julius Baer runs operations in over 25 countries and 60 locations, holding 547 billion Swiss francs in assets as of June 2026. That reach gives the bank a strong hand in linking private clients to what Dubai has to offer.
Dubai’s wealth sector keeps growing. DIFC data shows 1,289 family-related entities by the end of 2025, a 61% jump from the year before, plus 1,115 family foundations, up 66%. Dubai has also topped global rankings for Greenfield FDI five years running and posted 5.4% GDP growth in 2025.
Through the deal, DET wants to help global investors and family offices get a clearer read on Dubai’s economic direction and long-term growth path.
