Prime Highlight
- Marketing leaders will meet in Dubai to discuss achieving real business results through data, insights, and experience-driven engagement.
- The conference will explore strategies to measure marketing performance effectively while balancing data, AI, and human experience.
Key Facts
- The 4th Edition of The Great Marketing and Business Minds UAE 2026 is scheduled for 29 January at Pullman Dubai Downtown.
- The event will bring together senior marketers, brand decision-makers, agencies, and technology providers to exchange insights and strategies.
Background
Marketing leaders from various sectors will meet in Dubai later this month to discuss how brands can achieve real business results through data, insights, and experience-driven engagement. The discussions will happen at the 4th Edition of The Great Marketing and Business Minds UAE 2026, set for 29 January at Pullman Dubai Downtown.
The event takes place while marketing faces higher expectations. Industry studies show that brands must prove how they affect revenue and long-term growth. Experts say marketing leaders now need to use data wisely while creating meaningful experiences for customers.
The conference will bring together senior marketers, brand decision-makers, agencies, and technology providers. Participants will exchange strategies, debate emerging trends, and explore how marketing performance can be measured more effectively in 2026 and beyond.
Industry research points to a growing shift in priorities. While data and AI play a bigger role, experts warn that poor execution can harm trust if brands lose relevance and empathy. As a result, many organisations are moving away from chasing every new platform and are instead investing in consumer insights, analytics, and personalisation tools.
Sharad V K, Independent Marketing Consultant and Fractional CMO, said marketing is now being judged by higher standards of accountability. He said that real growth comes from combining data with human experience and learning from both successes and failures in the industry.
Event organiser Paurush Sonkar said leaders across sectors face similar challenges around measurement, trust, Gen Z engagement, and marketing effectiveness. He added that bringing these voices together helps set clear benchmarks for what strong modern marketing looks like.
As marketing becomes more performance-driven, peer learning and shared insights are gaining importance across the industry.
